Iwan Sunito – CEO With A Mission
Iwan Sunito is not a visionary. The term ‘visionary’ falls short in describing Crown Group’s legendary CEO. No, Iwan Sunito is more than a visionary entrepreneur; he is a CEO with a mission – a mission that began as a simple ambition to become an architect. This ambition then turned into a dream, a dream and passion to provide people with luxury housing and affordable rates. This ideal, dream, passion and mission is now formed in his Sydney-based property development company – a company that is leading the way and influencing modern-day architecture in Australia.
From an early age, Sunito was intrigued by architecture and the idea of achieving within this industry. He wanted to create something unique and this desire pushed him to pursue a life outside of his current circumstances. He left Indonesia in 1985 to attend high school in Australia. After graduating, he continued his education achieving an Honors degree in architecture and a Masters degree in construction management from the University of New South Wales.
Sunito’s innovation was evident from early on when he won the Eric Daniels Award for Excellence in Residential Design. With knowledge of the Australian property market, an entrepreneurial mind and a plethora of creative thoughts; Sunito set off to make his dent in the Australian property development industry. In 1994, he founded the Joshua International Architects Company. It was soon after this that Sunito decided to narrow his attention on property development, thus co-founding the Crown Group in 1996.
How Is Suinto Different?
Iwan Sunito can be separated from others for the simple fact that he is an entrepreneur who ‘dares to be different’. He began his career with a construction and design company – Joshua International Architects Company – and had to source funds from friends and family to being Crown Group. Instead of focusing on a prominent and profitable market, Sunito looked at an unusual market examining the neglected need for cost-effective luxury housing in Australia.
The first projects at Crown Group involved providing luxury housing for immigrants and young people who were interested in classic residences within Sydney. This was a risky venture, but it paid off with Crown Group now providing four and five star luxury resort-style homes. At the moment, Iwan is focused on developing real estate services featuring contemporary modern technology. His work ethic lies on making every project better than the previous one.
One of the beneficial features of the Crown Group is that its strategy focuses on the needs of the customers. Presently, Sydney has a housing shortage of approximately 50,000 residences. In satisfying this shortage need beyond the customers’ expectations ensures the Crown Group continued success and a positive reputation.
Over the years, Sunito noted that one of the most important aspects of a modern property is the current technology. Observation showed that the modern day property buyers were more interested in homes with built-in movie theaters, gazebos and luxury swimming pools. In order to offer this type of residence, while still keeping costs per unit low, Sunito focused efforts on mega projects.
Iwan Sunito views the housing property market in Australia as promising and exciting, with his attention being placed on luxury residences at affordable rates. Prospects for growth in this sector include Melbourne and elsewhere in Australia; and with Crown Group offering the most attractive rates, Sunito is bound to the developer of choice.